CMI Music & Audio is a value-added distribution and marketing company of music technology, professional audio and musical instrument products. Our portfolio represents some of the most highly lauded global music gear brands in their category available today. We represent a range of carefully chosen products and brands across diverse markets which include, but are not limited to, the CE retail market, MI retail stores and education markets plus professional audio users such as AV rental companies, houses of worship, performance theatres, commercial spaces and transport.
CMI Music & Audio runs over 3 main departments: Audio, Music Technology and Musical Instruments.
The CMI Audio team services consumer and commercial pro audio needs and is made up of industry recognised and highly regarded individuals who all bring to the team many years of experience and knowledge. With a vast array of experience in installation, touring, theatrical and performance environments the team has a great understanding and empathy with our clients. This experience and continued training ensure the team provides a level of solutions and support for all clients and end users they are engaged with.
The Audio department currently represents: JBL Professional, Adamson, AKG, Soundcraft, tascam, Crown, dbx and Rapco Horizon in Australia.
The CMI Music Technology team services studio, keyboard, synthesisers, DJ and electronic music products. Our team consists of highly knowledgeable specialists that service our retailers and education clients with training and marketing content.
The Music technology Team currently represents: Korg, Ableton, Native Instruments, Arturia, Modal Electronics, Universal Audio and Townsend Labs in Australia.
The CMI Musical Instruments team is dedicated to guitar and bass guitar equipment, and are all active players in the Australian music scene. As well as providing our CE and retail network with support, the team actively engage in marketing strategies and social media content to support our brand portfolio.
The Musical Instruments team currently represents: ESP Guitars, Blackstar Amplification, Rickenbacker, Korg (MI products), Spector, Aguilar Amps, Digitech, Monterey and Hamilton in Australia.
Executive Board of Directors
CEO/Director of Audio
Peter has a long history in pro audio in Australia, having spent 18 years running one of Australia's largest and leading audio production companies. The driving force behind CMI's audio department, Peter knows audio and is committed to maintaining CMI as an audio distributor in Australia. His vision for CMI includes all facets of the business and he continues to work tirelessly towards this goal. Email: [email protected]
Sales & Marketing Director
Graeme is a 35-year veteran of music, music technology and audio wholesale and his enthusiasm for the business is a major part of why the sales team at CMI has excelled. Graeme has been instrumental in implementing innovative marketing strategies and also CMI's expansion into music technology products. Email: [email protected]
Drago founded CMI in 1978. He recognised the need to provide quality instruments and audio products to a fast growing retail market and he set about sourcing a stable of leading brands and accessories from major suppliers around the world. Today Drago leads CMI in sourcing and overseeing product supply with a focus of providing the highest quality and value to the industry Australia wide. Email: [email protected]
Advisor to the Board
Steve Carey has decades of experience working for media businesses in the UK and in Australia. He has a doctorate from the University of Oxford, is an experienced business mentor, adviser on business strategy and facilitator and is a founding member of The Network of Consulting Professionals. He has been working with CMI since 2007, through the business's evolution and growth.Email: [email protected]
Board of Management
Nathan Brady - VP Sales & Marketing
Nevan Sinnott - Chief Financial Officer
Rick Sneddon - Operations Manager
Wayne Gebus - Marketing & CE markets Manager
Chris Toro - National Sales Manager
Service & Support
In order to service our clients in a timely manner, CMI has electronic repair service agreements in all major cities and most regional centres across Australia. With this model, we are best placed to meet our customers' needs in a quick and timely manner. To back up CMI's national service centres, we employ dedicated service technicians at head office who are able to assist with specific technical questions and who maintain a large stock of spare parts in order to meet most requirements. CMI is able to deliver within 24 hours to most capital cities and within a maximum of three days to other major centres in Australia.
It's great to be recognised as leaders in our field by industry peers and suppliers. Whilst we understand the effort made by manufacturers to produce products of excellence, we also believe it is imperative that CMI takes these efforts very seriously and with this in mind CMI works hard to expand the market share for the brands it represents. Our desire is not to achieve awards but to do the best job possible for our partners / suppliers.
CMI Music & Audio also will not, except for reasons stated below, disclose to third parties the contents of any electronic mail or other electronic communications that CMI Music & Audio stores or transmits for its clients. The circumstances under which CMI Music & Audio will disclose such electronic client communications are when:
It is necessary in order to provide service to the client;